SEO Training

Struggling to keep up with the ever-changing SEO landscape?

We offer custom SEO training and consultation so you can use your expertise to help your in-house team improve their search engine rankings. You’ll be able to manage your own website without counting on others, saving money and gaining greater control.

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1 to 1 and Inhouse Group training

SEO Training from an Ethical Provider

We offer customised SEO courses for beginners and experts. The main aim of these courses is to impart knowledge and allow you to grow your business by using techniques that can help you improve your ranking.

At Riordan SEO, it is all about making things easier. Our SEO online training can be completed by anyone. You do not need any specific training or education to start.

Get in touch with us today to know more about our training program.

Our personalised SEO training sessions are custom-tailored to the needs of each client, while still ensuring a thorough understanding of the basic principles and core fundamentals of Search Engine Optimisation.

Throughout the sessions, we will delve deeper into any modules you believe require more focus, ensuring a thorough grasp of each subject matter.

Below is a comprehensive overview of our curriculum:

  1. Tracing the Evolution of Search Engines: We will explore the historical progression of search engines, understanding their transformation over time and how this shapes the world of SEO.

  2. Unveiling the Necessity of SEO: Here, we will articulate why SEO is essential in today's digital landscape, focusing on its integral role in the growth and success of your online presence.

  3. Crafting an Effective SEO Strategy: This module delves into the nuances of designing and implementing an SEO strategy tailored to your business requirements.

  4. Unearthing Customer Desires through Keyword Research: We will hone your skills in using keyword research to understand what your potential customers are searching for, ensuring your website content aligns with their needs.

  5. The Technical Discourse: This section demystifies the technical aspects of SEO, such as website indexing, sitemaps, and HTTPS, ensuring you have a solid grasp of these fundamental concepts.

  6. Optimising User Experience, Navigation, and Website Structure: In this module, we will explore how to improve user experience and site navigation, focusing on methods such as PageRank sculpting to optimise your website's structure.

  7. Harnessing the Power of Content Marketing: This part of the training will illustrate how producing high-quality, informative content can significantly boost your SEO performance.

  8. Navigating Internal & External Link Building: Here, we will provide insights into creating a robust link profile, incorporating both internal links (within your site) and external links (from other sites), to enhance your website's authority and rank.

  9. Allocating Time, Performance Measures, and Resources: This section will help you estimate and manage the resources, including time and budget, required to effectively implement your SEO strategy.

  10. The Art of Reiterations & Testing: We will guide you through the continuous process of refining and testing your SEO tactics to ensure optimal performance.

  11. Evaluating Performance using Google Analytics & Search Console: Finally, we will equip you with the skills to analyse your SEO performance using key tools like Google Analytics and Search Console, facilitating an understanding of how to utilise these insights to further enhance your strategy.


Upon the completion of our training course, you will possess a profound understanding of SEO, enabling you to devise and execute a strategy tailored to bolster the organic growth of your digital assets. Here are the detailed learning outcomes and key skills you will acquire from the training:

  1. Customer-centric Mindset: You'll develop the ability to think from the customer's perspective, continually asking yourself, 'What does our customer need to know?' This skill will enable you to create content and strategies that truly resonate with your audience.

  2. Problem-solving Capability: The training will equip you with the necessary tools and knowledge to troubleshoot common SEO issues effectively and independently.

  3. Resourcefulness Over Reliance on Tools: Whilst we provide comprehensive training in SEO tools, we emphasise the development of your critical thinking skills. This will ensure you're able to make informed decisions that are not solely reliant on third-party tools.

  4. Trend Identification: Our training will help you gain an understanding of the dynamics of the market, thus equipping you with the ability to identify and capitalise on emerging trends.

  5. Competitor Analysis Skills: Post-training, competitor analysis will become second nature to you. You will be able to critically analyse your competitors' strategies and identify opportunities for your own growth.

  6. Technical SEO Proficiency: You will learn to identify and rectify both major and minor technical issues that can affect your site's SEO performance.

  7. SEO Issue Checklist: We will provide you with a comprehensive checklist of SEO issues to spot, rectify, or evade, further enhancing your problem-solving capability.

  8. Mastery of Google Search Console: The training will enable you to use Google Search Console effectively, ensuring your website adheres to the high standards set by Google.

  9. Strategic Content Marketing: You will acquire the ability to conceive well-structured and impactful content marketing strategies that serve your SEO objectives.

  10. Effective Outreach: Finally, you will learn to create a strong foundation for your outreach efforts, ensuring they yield the desired results and contribute to your SEO goals.

This SEO training aims to equip you with a blend of strategic thinking, technical knowledge, and practical skills that will empower you to optimise your website and amplify its online presence.

With our training courses, you'll get access to the latest techniques and strategies that will allow you to stay ahead of the competition. You'll be able to rank higher than ever before and bring in more traffic that converts into customers.

Our training is designed with care and is meant to answer all questions you may have about Search Engine Optimisation. We have courses for both beginners and experienced users.

Our advanced course is meant for experienced individuals who understand the basic concept and want in-depth training in search engine optimisation.

In just a few months, you will have an understanding of Search Engine Optimisation that will enable you to understand what needs to be done to get more organic traffic, and boost your professional career.

Sign up today and gain an edge over your competitors!

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    Our Courses

    Here's What Our Customers Have To Say

    SEO Case Studies

    computer screen showing google search

    How We Beat The May 2022 Core Update

    In this insightful case study, we will unveil our precise SEO strategy that led to outstanding results, including a 500% increase in search traffic and a 60% boost in transactions. Discover how you can achieve similar outcomes by following our recommendations.

    Read More »
    local seo google my business

    112% Increase in Inbound Lead Generation Via SEO

    We will show you how our team at Riordan SEO increased our client’s monthly inbound leads by 112% while improving the quality of leads.

    What’s very interesting about this case study is the high ratio increase in leads compared to traffic. This results from targeting the right keywords that serve intent Vs high-volume keywords. Traffic also increased by 147%.

    Read More »
    website seo audit service ireland

    280% Increase In Organic Traffic

    We will show you how our team at Riordan SEO increased our client’s monthly organic search traffic by 280%. As a result of the strategies that we implemented, we increased monthly search traffic from 12,428 to 34,798.

    Read More »
    Your Most Powerful Marketing Tool

    Why Is SEO So Important?

    Short for Search Engine Optimisation, it is needed to help businesses influence their ranking position on search engines.

    No business can make a dent without investing in Search Engine Optimisation. Companies spend thousands to rank well on search engines and most are looking for experts who can help them achieve their goals.

    The demand for SEO professionals is on the rise. About 50 per cent of all internet traffic is organic, i.e. directed through search engines. Companies are willing to spend money to have a larger portion of this traffic. Since there are thousands of websites out there, competition is tough. Businesses are willing to outbid each other not only for the top rank but also for talented Search Engine optimisation experts.

    Instead of looking for top SEO experts, develop your in-house team with the help of our training and consultancy. It can even help you improve your business by making you less dependent on others.

    Our courses are suitable not only for in-house marketing teams but also for employers and entrepreneurs.

    digital strategy ireland

    Our SEO training courses are designed to transfer the knowledge in a way, that you or your team can perform an SEO campaign the very same way as an SEO agency. Our training provides 1 to 1 hands on training from start to finish. We only follow best practice to create long term search results that put you in front of potential customers.
    Where most companies get this wrong, is that successful SEO is not about tricking search engines. It’s about building a relationship and partnering to provide the best search results for its users intent.
    Good ethical SEO work gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change and rankings drop.

    The SEO Facts

    SEO Training for Beginners: What to Expect

    Our SEO optimisation courses have been designed by experts and offer the following:

    • Search Engine History and Evolution.
    • The Importance of Search Engine optimisation.
    • Understanding SEO Strategy including Local SEONational and International SEO.
    • Keyword Research.
    • Technical Aspects.
    • Content Marketing.
    • Link Building.
    • Testing and Reiterations.
    • Navigation, User Experience, Structure, and Pagerank Sculpting.
    • Estimating Resources and Performance.
    • Analytics including Search Console and Google Analytics.
    • Custom tracking.
    • Get set up with the best tools to monitor and improve your website SEO.
    • Advice on migrations and platform providers.
    • Custom-built best practice guides on every aspect to improve your digital presence.
    • Management and efficiency using AI-powered SEO tools

    Book Consultation Now!

    How It Works

    seo training consultation

    Step #1: Talk to Us

    The first step is to book a consultation and talk to us. We’ll listen to your requirements and complete a Training Needs Analysis Document according to your needs.

    seo course material

    Step #2: Prepare Your Course

    We’ll look at your website, target audiences, competitors, and inspirations and create a customised SEO expert learning material for you.

    seo digital strategy

    Step #3: Deliver Material

    Have a one-on-one consultancy session with you or your in-house team where you will get to enjoy carefully crafted courses according to your needs.

    Step #4: Post Training Call

    You will get an opportunity to receive one to one SEO training and ask any questions you may have about SEO and get advice on how to run and manage your website.

    SEO Training in Ireland
    Learn, Execute And Succeed Online

    Benefits of Our SEO Training Courses

    • An SEO management course will help you have a full understanding of your customers.
    • You will be able to troubleshoot common issues on your own and even develop strategies for your website.
    • It can help you save money as you will not have to hire experts to do the job.
    • You’ll be able to understand reports and gauge your site’s performance.
    • A technical consultancy can help you maximize every dollar spent on optimising.
    • Get advice on how to manage your website best.
    • Get advice on migrations, and the best platforms and tools for your website.

    Ready to enjoy these benefits? Enrol in a course today.


    Inhouse Teams, Individuals
    & Business Owners


    All our SEO training is customised and geared towards helping you run your marketing just like an SEO agency would. We will provide customised guides in relation to your website with real working examples! 

    Advisory & Consultancy


    This package is designed for advisory and consultancy. If you are looking for advice on migration or wondering what effects will a new platform have for your website, we can help!

    frequently Asked Questions

    A. The duration changes from course to course; however, you can learn SEO in 1 to 1 sessions by choosing your own schedule.

    A. Yes, we offer the best local SEO course and SEO training for inhouse teams.

    A. Yes we teach in-house SEO teams thanks to a detailed in-house SEO training program made for employees.

    A. Cost depends on several factors including the type of training. Contact us to get a quote.

    SEO Consultancy in Ireland

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