SEO Basics Training Course For Irish Business Owners

Step onto the thrilling pathway of digital marketing with our tailor-made course, “SEO Basics – Getting It Right & Making A Difference”. Specifically curated for those looking to grasp the essence of Search Engine Optimisation (SEO), this course is the perfect starting point for those eager to venture into the digital marketing domain.

Course Overview

Course | Riordan SEO
SEO Basics Training Course For Irish Business Owners

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Course Provider Name: Riordan SEO

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SEO is more than just incorporating keywords into your content; it is a strategic approach that requires understanding and mastering numerous facets. From search engine algorithms to website architecture and content marketing strategies, our course encapsulates it all.

We delve into key SEO principles, such as:

  • Introduction to SEO
  • Understanding Search Engines
  • Types of SEO: On-Page and Off-Page
  • Keyword Research and Competitive Analysis
  • Website Optimisation Techniques
  • Handling Duplicate Content
  • Understanding SEO Design and Architecture
  • Local SEO and its significance
  • SEO Algorithm Updates
  • SEO Tools and their applications
  • Building a Successful Career in SEO

Our "SEO Basics - Getting It Right & Making A Difference" course encompasses the following topics:


  • Understanding SEO
    • Introduction to SEO
    • SEO Terminology and Jargon
  • How Search Engines Work
    • Crawling, Indexing, and Ranking
    • Understanding Search Engine Algorithms
  • AI in SEO
    • Introduction to AI in SEO
    • Influence of AI on Search Engine Algorithms
    • Tools and Techniques for AI-optimised SEO
  • Keyword Research
    • Identifying High-Value Keywords
    • Tools for Keyword Research
    • Competitive Keyword Analysis
  • On-Page SEO
    • Metadata Optimisation
    • URL Structure and Navigation
    • Image and Multimedia Optimisation
    • Mobile SEO
  • Off-Page SEO
    • Building High-Quality Backlinks
    • Social Media SEO
    • Local SEO
  • Technical SEO
    • Website Speed and Performance
    • XML Sitemaps and Robots.txt
    • HTTPS and Security
  • Content Marketing and SEO
    • Writing SEO-friendly Content
    • Content Marketing Strategies
    • Video and Visual SEO
  • Analytics and Reporting
    • Google Analytics and Search Console
    • SEO Reporting and KPIs
    • Ongoing SEO Maintenance and Updates
  • Building a Successful SEO Strategy
    • SEO Budgeting and ROI
    • SEO Tools and Resources
    • Future of SEO

Upon enrolment in the course, you will receive:

  • Comprehensive Google Slides outlining the process.
  • Ready-to-use Google Sheets templates.
  • Insights into helpful tools, scripts, and add-ons. All supplied

As an Irish business owner, here's what you can expect from our SEO course:

Practical Learning: This course is designed to provide you with practical knowledge and skills that you can apply to your business straight away.

Dedicated Support: Every business is unique, and we recognise this. Our dedicated support team will be on hand to help you tailor your SEO strategy to your specific business needs.

Comprehensive Materials: Regardless of your current knowledge level, our course materials are designed to be accessible and informative for everyone, from beginners to experienced business owners.

Flexible Learning: We know that running a business is time-consuming, which is why our course is designed to be self-paced. You can learn at a time that suits you.

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    SEO Case Studies

    computer screen showing google search

    How We Beat The May 2022 Core Update

    In this insightful case study, we will unveil our precise SEO strategy that led to outstanding results, including a 500% increase in search traffic and a 60% boost in transactions. Discover how you can achieve similar outcomes by following our recommendations.

    Read More »
    local seo google my business

    112% Increase in Inbound Lead Generation Via SEO

    We will show you how our team at Riordan SEO increased our client’s monthly inbound leads by 112% while improving the quality of leads.

    What’s very interesting about this case study is the high ratio increase in leads compared to traffic. This results from targeting the right keywords that serve intent Vs high-volume keywords. Traffic also increased by 147%.

    Read More »

    Book Course Now!

    Why Choose This Course?


    As a business owner, keeping up with the ever-changing digital landscape is essential. Our course, “SEO Basics – Getting It Right & Making A Difference”, is tailored to equip you with the vital skill of Search Engine Optimisation (SEO) – a skill in high demand in digital marketing.


    Who Should Enrol?


    This course is perfectly suited for Irish business owners, entrepreneurs, content writers, communications graduates, marketing managers, and digital marketers eager to refine their SEO skills and boost their online visibility.

    Don’t leave your business behind in the rapidly evolving digital marketplace. Enrol today in our “SEO Basics – Getting It Right & Making A Difference” course and set your business on the path to SEO mastery. The knowledge you gain will benefit your current business endeavours and open new vistas of opportunities in the digital marketing landscape.

    SEO Basics Training Course For Irish Business Owners

    The SEO Facts

    How It Works

    seo training consultation

    Step #1: Talk to Us

    The first step is to book a consultation and talk to us. We’ll listen to your requirements and complete a Training Needs Analysis Document according to your needs.

    seo course material

    Step #2: Prepare Your Course

    We’ll look at your website, target audiences, competitors, and inspirations and create a customised SEO expert learning material for you.

    seo digital strategy

    Step #3: Deliver Material

    Have a one-on-one consultancy session with you or your in-house team where you will get to enjoy carefully crafted courses according to your needs.

    SEO Basics Training Course For Irish Business Owners

    Step #4: Post Training Call

    You will get an opportunity to receive one to one SEO training and ask any questions you may have about SEO and get advice on how to run and manage your website.

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