In-House SEO & Digital Marketing Training Course

In the fast-paced digital world, your in-house marketing team might be wearing multiple hats, dealing with a multitude of tasks, all while juggling the constant changes in the SEO landscape. But what if we told you that mastering the intricacies of SEO doesn’t have to be an uphill battle?

Course Overview

Course | Riordan SEO
In-House SEO & Digital Marketing Training Course

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Course Provider Name: Riordan SEO

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Our training is not a one-size-fits-all solution. Instead, we divide our guide into several explicit steps, each containing a clear process and instructional video that your SEO team can easily follow. With our guidance, your team will learn everything from analytics, technical SEO, content generation, keyword research, to link building.

We recognise that SEO is a constant endeavour. Therefore, our training includes updates on how often each task needs to be repeated for maintaining optimal SEO performance.

1. Introduction to SEO

  • Understanding the importance of SEO
  • Exploring SEO terminologies and jargon

2. Understanding Search Engines

  • Crawling, indexing, and ranking
  • Insight into search engine algorithms

3. Mastering Keyword Research

  • Identifying high-value keywords
  • Leveraging tools for keyword research
  • Competitive keyword analysis

4. Perfecting On-Page SEO

  • Metadata optimisation
  • URL structure and navigation
  • Image and multimedia optimisation
  • Mobile SEO

5. Excelling at Off-Page SEO

  • Building high-quality backlinks
  • Social media SEO
  • Local SEO

6. Delving into Technical SEO

  • Website speed and performance
  • XML sitemaps and Robots.txt
  • HTTPS and website security

7. Content Marketing & SEO

  • Writing SEO-friendly content
  • Content marketing strategies
  • Video and visual SEO

8. Learning to Utilise SEO Tools

  • Maximising use of free tools for SEO

9. Interpreting Analytics and Reporting

  • Google Analytics and Search Console
  • SEO reporting and KPIs
  • Ongoing SEO maintenance and updates

10. Building a Successful SEO Strategy

  • SEO budgeting and ROI calculation
  • Understanding the future of SEO
  • Learning to adapt to changes

11. Digital Marketing Essentials

  • Introduction to digital marketing
  • Exploring different digital marketing channels
  • Integrating SEO with overall digital marketing strategy

12. SEO and AI

  • Introduction to AI in SEO
  • Understanding how AI is changing SEO
  • Implementing AI for SEO strategy

13. Weekly Q&A and Bi-Monthly Training Meetings

  • Regular sessions to address queries and provide additional support
  • Reinforcing learnings and resolving specific SEO issues

14. Future Of SEO & Adapting Strategies

  • SEO Trends and Predictions
  • The Impact of Technological Advancements

When participating in our In-House SEO & Digital Marketing Training, your team can expect the following:

  1. Enhanced SEO Knowledge: Develop a solid foundation in SEO and digital marketing principles, empowering your team to make informed decisions and implement effective strategies.

  2. Increased Efficiency: Streamline your in-house SEO processes, optimising workflow and resource allocation, leading to improved productivity and results.

  3. Optimised Website Performance: Implement best practices in on-page and technical SEO, resulting in enhanced website speed, user experience, and search engine visibility.

  4. Improved Organic Traffic: Apply effective keyword research, content optimisation, and off-page SEO techniques to drive targeted organic traffic to your website.

  5. Higher Search Engine Rankings: Implement proven strategies to improve your website's ranking on search engine result pages, increasing visibility and attracting more potential customers.

  6. Measureable Results: Learn how to utilise analytics and reporting tools to track and measure the impact of your SEO efforts, allowing you to make data-driven decisions for continuous improvement.

  7. Confidence and Empowerment: Gain the confidence to navigate the ever-changing SEO landscape, adapt to industry trends, and effectively communicate SEO strategies and insights to stakeholders within your organisation.

Our training aims to equip your in-house team with the knowledge, skills, and confidence needed to drive successful SEO campaigns and elevate your digital presence. Embrace the opportunity to upskill and empower your team to achieve long-term SEO success.

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    Here's What Our Customers Have To Say

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    Who Is This Training For?

    While the primary focus is on SEO, our training offers numerous digital marketing tips that could help amplify your overall marketing efforts. This training is, therefore, ideal for your in-house team of developers, designers, and marketers who aim to take your business’s SEO and digital marketing strategies to the next level.

    Embark on your SEO journey today and let our In-House SEO & Digital Marketing Training illuminate the path to your success.

    The SEO Facts

    How It Works

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    Step #1: Talk to Us

    The first step is to book a consultation and talk to us. We’ll listen to your requirements and complete a Training Needs Analysis Document according to your needs.

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    Step #2: Prepare Your Course

    We’ll look at your website, target audiences, competitors, and inspirations and create a customised SEO expert learning material for you.

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    Step #3: Deliver Material

    Have a one-on-one consultancy session with you or your in-house team where you will get to enjoy carefully crafted courses according to your needs.

    In-House SEO & Digital Marketing Training Course

    Step #4: Post Training Call

    You will get an opportunity to receive one to one SEO training and ask any questions you may have about SEO and get advice on how to run and manage your website.

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