SEO can be defined as the steps taken to help a webpage or website rank well on search engines. It’s part of a digital marketing strategy and involves improving a website’s position, visibility and appearance on search engines such as Google and Bing.
The goal of SEO is to attract more organic or natural traffic to a website and increase conversions. The process can be complicated and involves several elements.
The aim is to convince bots or crawlers that your website is what a user is looking for.
As an SEO digital marketing agency, we have to think from the perspective of both, a buyer and a search engine.
Most people run a search with a specific purpose, i.e. to make a purchase or know more about a product. They use keywords to search for what they need.
For example, a user interested in having a steak may search for ‘steak house near me’.
The system will quickly scan all pages near the person, based on GPS location, and suggest nearby restaurants that offer steak. The system doesn’t know how delicious the steak is. It judges the quality of the page based on factors such as the content on it, the number of backlinks it has generated, the kind of buzz it has created, etc.
The average business spends more than €5,000 on SEO in Ireland. Some companies charge an hourly rate between €50 and €150 per hour plus VAT. The cost can go higher or lower based on your requirements. For example, the average cost of buying a backlink is €361.44. While this may sound a lot, don’t let the price tag scare you.
We understand that each client is different with unique needs. We offer customized packages according and can work around your budget with the aim to offer the best ROI.
Get in touch with us today to receive a free quote.