SEO Dublin Company - The (Innovative) SEO Experts

Step into the world of strategic Dublin SEO with our forward-thinking team of experts at Riordan SEO. We’re not just another SEO agency but your partners in digital success.

Armed with innovative technology and a deep-rooted understanding of search algorithms, we craft bespoke strategies tailored to your business, sector, and audience. Our ultimate goal is to place your brand in the spotlight it deserves, driving relevant traffic to foster growth and maximise your digital ROI.

The Fast Paced & Passionate Organic Traffic Drivers

Internet marketing can be a piece of work. Let a trusted SEO company in Dublin take that burden off by becoming an extension of your marketing department. Over the years of optimising websites like yours for online success, we have garnered remarkable insights into what works and what doesn’t.

By partnering with your company and marketing efforts, we help you identify opportunities to boost your sales and leads over the Internet. What’s more? A long-term mutually beneficial partnership.

Riordan SEO has achieved consistent and proven results with successfully executed search engine optimisation strategies performed for businesses located overseas and all over Ireland, including Dublin and Cork.

We begin the process by auditing your website to know what changes are paramount. From on-page optimisation and content creation to building reputable backlinks for your website and SEO training and Consultancy, we have all the specialities you need to get the right results on search engines. 

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    Why Investing In SEO Services Is Critical For Business Owners In Dublin?

    How Valuable Are the Top Four Spots on Google Ireland SERPs? Let’s take a Deep Dive with Our SEO Value Calculator. Below is an example of a local gym in Dublin.

    Note: You can change the values below to estimate the SEO value of your niche. 

    Breakdown Of Our SEO ROI Example


    Here’s a breakdown of the estimated value for each SERP position of a local business in Dublin, based on a 4% conversion rate:

    1. First Position: With a CTR (click-through rate) of 42.0%, the first position could yield an estimated 2,268 users. This could result in approximately 91 sales or leads, translating to a monthly value of €3,628.80.

    2. Second Position: The second position, with a CTR of 12.0%, might receive around 648 users. This could lead to around 26 conversions, giving a monthly value of €1,036.80.

    3. Third Position: The third position’s CTR is 7.0%, potentially bringing in 378 users and around 15 conversions. This equals a monthly value of €604.80.

    4. Fourth Position: The fourth position, with a CTR of 5.5%, could attract about 297 users and generate around 12 conversions. The monthly value here would be €475.20.

    As we can see, the monthly value decreases considerably as we move down the SERP positions, even within the top four spots. The difference between the first and fourth positions is significant, with the first spot having a monthly value that’s more than seven times greater than that of the fourth spot.

    The sharp drop in potential revenue from the first to the fourth position underscores the immense value of achieving top rankings on Google. Therefore, investing in effective SEO strategies to boost your website’s rankings can have a substantial return on investment for your business.

    Understanding The True World Of SEO In Dublin 2023

    seo dublin expert

    "In simpler terms, SEO is akin to conventional business operations. Off-page SEO, such as backlinks, mirrors word-of-mouth referrals. The more chatter about your brand, the more Google trusts your website, enhancing your popularity.On-page SEO, like quality content on your site, acts like an in-house sales team, educating and converting your customers.
    Today's focus is on relevant, targeted traffic, not sheer volume. Building trust with search engines and addressing users' search intent is essential.Unfortunately, many SEO firms in Dublin get it wrong, attempting to manipulate search engines with tricks. The right way is to build a relationship with search engines."

    Increase of 4x revenue on average for our clients in 2022

    Percent Was The Average Increase In Organic Traffic
    Terms Ranked Page 1, top 5 in 2022
    SEO Errors Fixed For Our Clients
    Hours Saved Through Automation Processes

    What Our Customers Have To Say

    Industry SEO Case Studies - 112% Increase In Inbound Lead Generation

    Allow us to demonstrate how the Riordan SEO team successfully elevated our client’s monthly inbound leads by an impressive 112% while simultaneously enhancing lead quality.

    What makes this case study particularly intriguing is the remarkable surge in leads compared to traffic. This outcome is attributed to our deliberate focus on targeting keywords that align with user intent rather than prioritising high-volume keywords.

    Furthermore, the overall traffic experienced a significant upturn of 147%.

    • Corrected Keywords Targeted
    • Featured Snippetts Via Insightful Blogs
    • Improved Topical Authority
    • Improved User Experience
    • Increased User Engagement
    • Improved Domain Authority

    Click the link below to learn how we executed our SEO strategy.

    Get In Touch Now

    We offer a free consultation, audit of your website and proposal.

    Request FREE Consultation Now!

    4 Step SEO Dublin Process For 1st Page Success

    Bespoke Campaigns Engineered To Take You Further Online
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    Step 1: Consultation

    We start with an SEO consultation to ascertain your situation and understand your business needs. Our interests lie in getting your business to new heights with internet resources.

    website audit and analysis

    Step 2: Analysis

    Our Dublin SEO experts will audit your website and online marketing effort and see where you currently stand. The detailed analysis is an integral part of your digital marketing efforts.

    seo digital strategy

    Step 3: Strategy

    We develop a personalised and effective strategy to obtain the necessary results. Google’s algorithm continues to change and we stay on top by making adjustments to your website content and layout on-the-go to keep it optimised.

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    Step 4: Execute & Report

    We set the strategy in motion, monitor the progress through analytics and other tools, and give you detailed performance reports.

    Our SEO Services Are Meticulously Tested For Success

    Technical SEO Audits

    Search engines have robots that crawl and index websites for listing on result pages. We handle this technical part of SEO with analytic tools that check your website’s performance and determine the changes that can bring improvements. The adjustments might seem minor, but when it comes to optimizing websites for search engines, every minor detail counts, so no stone is left unturned in giving you the best results.

    Content Marketing & Strategy

    Content sits at the core of your online marketing effort. As your trusted SEO company in Dublin, we will conduct proper keyword research to get the best terms to target for optimal results. Google uses both keywords and search intent to deliver accurate search results . Effective content marketing requires telling interesting and valuable stories. Although your content aims to increase brand awareness, create advocacy and boost sales, it should also create real value and meet your customer’s needs. This will ensure your content gains more visibility. Our content marketing strategy focuses on setting your apart from the competition and giving you a wider reach and impact.. We portray your business in a good light by producing rich, informative content that is fully optimised to rank on search engine result pages (SERPS). You use efficient analytics platforms to track your progress regularly.

    Building Authority

    As the SEO Expert in Dublin, we understand the role of website authority. Rest assured, our off-page tactics ensure your website authority doesn't suffer while getting your ranking up on SERPs. Link building is vital for your website authority, so we work to build the back backlinks naturally and keep track of their impact. From citations and listings to press releases, our efforts create a natural backlink profile to boost your online marketing campaign.

    Training & Advice

    We provide training and consultancy sessions for inhouse marketing teams, business owners and individuals. Our intense training involves the transfer of knowledge so that you or your team can plan and execute successful digital strategies just like an SEO Agency!

    Insightful SEO Audits That Identify, Fix & Improve

    We don’t dive into your campaign blindly. First, we handle SEO by conducting a comprehensive SEO audit to evaluate your website’s current performance. From this, we get insights into the issues that we need to address and what adjustments we can make to improve your campaign efforts.

    Our in-depth analysis covers technical aspects, links, and content, which form the core of our SEO services in Dublin.
    We only delve into the technical SEO aspects after getting all the basics right.

    By choosing our company, you are setting your business on the right path. You won’t get a generic package. Instead, we prepare a personalized strategy for your business. All our techniques are ethical and tested to obtain the best possible results without hurting your campaign in the long run.

    Get FREE SEO Audit Now!

    Understanding 8 SEO Concepts That Most Agencies Dont

    In essence, it’s about crafting high-quality content that benefits users and building credibility for this content through strategic backlinking.

    It’s about optimally addressing your customers’ queries and focusing on keywords ‘they find meaningful’, rather than solely what interests you.

    When you craft a blog post or a webpage, it’s essential to have support for it, typically established via backlinks. For instance, let’s say you’ve assembled a comprehensive report detailing the correlation between renewable energy usage and reduced carbon emissions across Europe. If this insightful data is uniquely valuable, other web entities interested in sustainability or energy production might naturally link back to your resource. This bolsters your page’s credibility and increases its exposure.

    The search landscape is dominated by Google and Bing. To truly excel in SEO, you need to understand how these search engines operate. Comprehending each search algorithm and anticipating the next update is the key to mastering Dublin SEO for your local business.

    SEO mastery today doesn’t guarantee expertise in five years. The landscape evolves constantly. If you sense complacency from your SEO agency in Dublin, it might be time to seek a more future-oriented partner.

    Results may begin to emerge within a few months, but gaining Google’s full trust for your website is a longer process. It can take up to a year to achieve lasting, organic results that stand the test of time!

    SEO effectively attracts traffic, but that’s only half the battle. It’s crucial to ensure that the incoming traffic translates into viable leads. Otherwise, the true value of SEO remains unrealised.

    The Search Generative Experience (SGE), Google’s latest significant update, is set to revolutionise the SEO landscape. This innovative change will produce AI-generated top results for user queries, aggregated from various sources, potentially turning the SEO world on its head:

    • Brands and content risk losing their rank due to the influence of SGE.
    • The relevancy of keyword search volume for formulating SEO tactics could decline.
    • Gauging SEO success may become increasingly complex.

    Interestingly, this move poses a considerable question mark over the value of publishing basic, informational content that AI can generate more effectively. For instance, why would an agency produce a piece about “what is a marketing dashboard” if an AI can deliver a more detailed response instantaneously? Still, many SEO agencies persist in churning out generic, top, and mid-funnel informational content.

    So, what are we focusing on in response to this new landscape?

    • Shifting from traditional keyword research to the clustering of the Total Addressable Search Market.
    • Repositioning ourselves as thought leaders first and an SEO agency second, casting doubt over the reliability of AI-generated expert content.
    • Experimenting with in-house thought leadership writing for bottom-funnel search intent and product keywords, leaning on AI assistance for top and middle funnel content.
    • Amplifying our use of visual elements like images, infographics, and engaging information design.
    • Emphasising topical expertise, advocating for deeper coverage of a single topic instead of thin coverage over several areas.

    In essence, as the SEO world evolves, so do we. We are determined to stay ahead of the curve and deliver our audience the most relevant, impactful content.

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    Bespoke National & Local SEO Dublin Campaigns

    For small and medium businesses, targeted local campaigns help you reach out to the customers around you. You can turn your visitors and potential leads into returning customers with the right keywords and techniques. We have studied what works with local SEO services in Dublin over time and have helped several local businesses get more attention and customers.

    A different style of strategy applies when handling a national campaign, yet the basics are similar to local campaigns. Consider two pastries – one runs a local cafe, and the other runs a large online pastry service. Although the services are the same, their target customers are different. Yes, national campaigns are hardly a walk in the park.

    Beware of SEO companies that offer and promise quick, unrealistic results. Search Engine Optimisation is the process of influencing and is not guaranteed to get no.1 position. Our campaign efforts will keep your company growing and expanding until you get to the desired level.

    Our team stays updated on best practices, including the local and national trends. As your SEO expert Dublin, we will work to improve your business presence online and put you on track for expansion. We will provide a comprehensive report highlighting our efforts and the results achieved.

    Search Engine Optimisation FAQ

    A. Search engine optimisation (SEO) is the process of optimising on-page and off-page factors within E-A-T guidelines to influence the position of your web pages in search results. E-A-T plays a big part in SEO and stands for expertise, authoritativeness and trustworthiness.
    Often focuses on the strategic use of keywords, topics and search intent to reach specific objectives, such as increased website traffic. SEO also involves content generation, social media profile optimisation, and link-building techniques.

    A. There is no secret formula for achieving better search rankings. Whether your business is located in Dublin, Cork or anywhere else the truth is anyone can do SEO to a certain level. One of the biggest challenges is keeping up with changes such as core web vitals and the pace of these changes. Any SEO agency that tries to sell you on their secret winning formula is likely to disappoint. However, keeping track of changes to Google’s search algorithm and monitoring the latest trends allows an SEO company in Dublin to help increase your rankings and ensures your business doesn't lose market share online. In many cases, we can bring websites to the first page of the search results.

    A. The amount of time it takes to notice positive results depends on a wide range of factors, including competition, consumer interest, and your current rankings. We first need to analyse your site and complete thorough research. After implementing your tailored SEO strategy, the search engines need to index and rank the pages. This can take anywhere from a few weeks to a few months to start seeing the progress.

    A. The first step in optimising an existing blog post for increased search rankings is to optimise the meta title and description after conducting keyword research. The title is the first thing that users see as they scroll through the results page. It also provides an opportunity to insert your target keyword.
    Search engine optimisation (SEO) for blogs also requires the use of keywords throughout the unique and relevant content created. However, you should avoid using the same keyword too many times. Try to use variations of keywords to avoid keyword stuffing. There are so many other factors to include such as how your content is structured, schema markup and Analytics metrics.
    Along with these tips, it is better to hire an SEO company Dublin with unique professional content. We are experienced at generating high-quality blogs, website copy, and other online content which are all optimised for traffic and leads to the needs of specific audiences.

    A. The short answer is a big yes! People are relying on the internet more than ever and in order to grow your business, it needs to be found online. It may come as a surprise but according to Ahrefs, around 90% of content on Google gets no traffic! The sites that appear on the first page of search results get most of the visits. Moreover, appearing on the top of the first page also improves credibility.

    A. The cost depends on several factors including the nature of your website, the current standing, and the services you wish to purchase. We offer several tiers and cater to all kinds of budgets. Get in touch with us today to get a free quote.

    A. The ROI depends on several factors and changes from business to business and industry to industry. The average ROI of eCommerce, for example, is around €2.75 for every €1 spent.

    A. There is a time lag and it can take weeks for rankings to improve since you can’t control the algorithm or crawler. To see the full benefits of a strategy, it can take up to 6-8 months. We use an honest and transparent approach and will provide reporting on our progress from start to finish. However, we know tricks to make Google crawlers reach your page quickly and ensure your content gets indexed right away. Talk to us more about the timeline and how soon you can expect results to show.

    search engine optimisation faq

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    Get in touch with us today and we can send a bespoke seo plan tailored towards your requirements.

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