Our “SEO Basics – Getting It Right & Making A Difference” course encompasses the following topics:

  • Understanding SEO
    • Introduction to SEO
    • SEO Terminology and Jargon
  • How Search Engines Work
    • Crawling, Indexing, and Ranking
    • Understanding Search Engine Algorithms
  • AI in SEO
    • Introduction to AI in SEO
    • Influence of AI on Search Engine Algorithms
    • Tools and Techniques for AI-optimised SEO
  • Keyword Research
    • Identifying High-Value Keywords
    • Tools for Keyword Research
    • Competitive Keyword Analysis
  • On-Page SEO
    • Metadata Optimisation
    • URL Structure and Navigation
    • Image and Multimedia Optimisation
    • Mobile SEO
  • Off-Page SEO
    • Building High-Quality Backlinks
    • Social Media SEO
    • Local SEO
  • Technical SEO
    • Website Speed and Performance
    • XML Sitemaps and Robots.txt
    • HTTPS and Security
  • Content Marketing and SEO
    • Writing SEO-friendly Content
    • Content Marketing Strategies
    • Video and Visual SEO
  • Analytics and Reporting
    • Google Analytics and Search Console
    • SEO Reporting and KPIs
    • Ongoing SEO Maintenance and Updates
  • Building a Successful SEO Strategy
    • SEO Budgeting and ROI
    • SEO Tools and Resources
    • Future of SEO

Upon enrolment in the course, you will receive:

  • Comprehensive Google Slides outlining the process.
  • Ready-to-use Google Sheets templates.
  • Insights into helpful tools, scripts, and add-ons. All supplied

As an Irish business owner, here’s what you can expect from our SEO course:

Practical Learning: This course is designed to provide you with practical knowledge and skills that you can apply to your business straight away.

Dedicated Support: Every business is unique, and we recognise this. Our dedicated support team will be on hand to help you tailor your SEO strategy to your specific business needs.

Comprehensive Materials: Regardless of your current knowledge level, our course materials are designed to be accessible and informative for everyone, from beginners to experienced business owners.

Flexible Learning: We know that running a business is time-consuming, which is why our course is designed to be self-paced. You can learn at a time that suits you.

Why Choose This Course?

As a business owner, keeping up with the ever-changing digital landscape is essential. Our course, “SEO Basics – Getting It Right & Making A Difference”, is tailored to equip you with the vital skill of Search Engine Optimisation (SEO) – a skill in high demand in digital marketing.

Who Should Enrol?

This SEO training course is perfectly suited for Irish business owners, entrepreneurs, content writers, communications graduates, marketing managers, and digital marketers eager to refine their SEO skills and boost their online visibility.

Don’t leave your business behind in the rapidly evolving digital marketplace. Enrol today in our “SEO Basics – Getting It Right & Making A Difference” course and set your business on the path to SEO mastery. The knowledge you gain will benefit your current business endeavours and open new vistas of opportunities in the digital marketing landscape.

Here’s What Our Customers Have To Say

Case Studies

computer screen showing google search

How We Beat The May 2022 Core Update

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In this insightful case study, we will unveil our precise SEO strategy that led to outstanding results, including a 500% increase in search traffic and a 60% boost in transactions. Discover…
local seo google my business

112% Increase in Inbound Lead Generation Via SEO

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We will show you how our team at Riordan SEO increased our client’s monthly inbound leads by 112% while improving the quality of leads. What’s very interesting about this case study…
website seo audit service ireland

280% Increase In Organic Traffic

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We will show you how our team at Riordan SEO increased our client’s monthly organic search traffic by 280%. As a result of the strategies that we implemented, we increased…

How It Works

seo training consultation

Step #1: Talk to Us

The first step is to book a consultation and talk to us. We’ll listen to your requirements and complete a Training Needs Analysis Document according to your needs.

seo course material

Step #2: Prepare Your Course

The first step is to book a consultation and talk to us. We’ll listen to your requirements and complete a Training Needs Analysis Document according to your needs.

seo digital strategy

Step #3: Deliver Material

Have a one-on-one consultancy session with you or your in-house team where you will get to enjoy carefully crafted courses according to your needs.

seo group sessions SEO Training For Beginner’s & Irish Businesses

Step #4: Post Training Call

You will get an opportunity to receive one to one SEO training and ask any questions you may have about SEO and get advice on how to run and manage your website.