What This SEO Training Covers

1. SEO Foundations

  • SEO basics and terminology
  • How search engines & AI bots crawl, index, and rank websites

2. Keyword Research

  • Find keywords that drive targeted traffic
  • Tools for keyword discovery and competitor analysis

3. On-Page SEO & Content Strategy

  • Improve metadata, URL structure, and internal linking
  • Create SEO content aligned with search intent
  • Learn content marketing techniques to grow organic search visibility

4. Technical SEO & Site Performance

  • Site speed, mobile performance, indexing
  • Manage technical issues like broken links, redirects, sitemaps, and HTTPS

5. Link Building & Authority

  • Gain backlinks safely using outreach and content
  • Understand the role of social signals and local SEO

6. SEO Tools & Analytics

  • Learn to use SEO tools like Google Analytics and Google Search Console
  • Track KPIs, traffic sources, and SEO performance metrics

7. Building a Scalable SEO Strategy

  • Plan budgets, define KPIs, and allocate resources
  • Create a long-term roadmap for sustainable SEO results

8. Adapting to AI & SEO Changes

  • Understand how AI is shaping modern SEO
  • Implement AI tools for smarter keyword and content planning

9. Optional Ongoing Support

  • Bi-monthly check-ins and feedback loops
  • Resolve blockers and keep your team aligned

Who This Bespoke Training Is For

This training is for in-house teams that want to upskill and take control of their SEO journey. Whether your business is in ecommerce, SaaS, or publishing, we tailor each session to your industry and current SEO maturity.

What Your Team Will Gain

  • Real SEO Knowledge: Learn practical implementation from experts who deliver training, not theory.
  • Workflow Efficiency: Optimise your internal SEO processes and reduce agency costs.
  • Better Rankings and Traffic: Improve your search engine rankings with better content, structure, and technical setup.
  • Confidence and Capability: Empower your team to manage SEO independently and adapt to future changes.
  • Data-Driven Results: Gain insights from analytics and use reporting tools to track growth.