We increased monthly organic search traffic from 12,428 to 34,798, a 180% uplift over eight months.
Our strategy delivered more than traffic growth. The campaign drove a 112% rise in qualified inbound leads by aligning content with user intent and improving site performance.
- Industry: Legal Services
- Location: United Kingdom
Project Objectives
- Fix crawl and indexing issues
- Target search intent, not just keyword volume
- Improve the user journey to support conversions
- Increase click-through rate from Google Search
- Secure featured snippets using focused blog content
- Grow qualified organic traffic through on-site improvements
How We Increased Traffic by 180% and Leads by 112%
This UK legal client moved from generic visibility to high-value keyword rankings. Our approach combined content strategy, technical SEO, and engagement-focused UX.
- Corrected keyword targeting across key service pages
- Published legal blogs that won featured snippet positions
- Improved topical authority through internal linking
- Boosted engagement metrics with clearer navigation
- Strengthened trust signals using quality backlinks
Month-by-Month Campaign Breakdown
Month 1
We audited all key pages and rebuilt meta tags. Optimised titles and descriptions began ranking within weeks.
Month 2
We addressed crawl errors, fixed indexing issues, and removed outdated site maps.
Month 3
Traffic rose sharply. We removed harmful backlinks and fixed broken internal links across core landing pages.
Month 4
We launched a targeted blog content plan. Two early articles ranked for high-conversion local terms and secured featured snippets.
Month 5
New landing pages were added. We restructured internal links and grouped content into topical clusters.
Month 6
We built new backlinks from reputable legal sites. Local SEO elements and citation checks helped improve trust and relevance.
Month 7
We added schema markup and optimised video content. Google video snippets and carousel visibility improved.
Month 8
We refined our targeting strategy and expanded the blog. High-intent traffic increased, and keyword rankings continued to climb.
Results Achieved
- Organic traffic growth: From 12,428 to 34,798 (+180%)
- Inbound leads growth: +112% (qualified legal inquiries)
- Top 10 keyword rankings: Increased from 30 to 80+
Success came from targeting legal terms that matched intent, not volume. This enabled long-term growth without relying on paid ads or short-term tactics.
If you operate in the legal sector and want similar results, contact us to review your current SEO performance and identify realistic growth opportunities.