This SEO case shows how Riordan SEO increased inbound lead generation by 112% within eight months.
Using a refined SEO strategy grounded in search intent and keyword research, we also delivered a 147% rise in organic traffic.
- Website: 7entertainment.ie
- Industry: Event Planning & Entertainment
Project Objectives
- Fix technical issues and broken internal links
- Improve search engine rankings through better keyword optimisation
- Align content with user intent and relevant search queries
- Drive organic search traffic via optimised landing pages
- Boost visibility with featured snippets using high-impact blog posts
- Build topical authority through continuous content creation
Key Success Indicators
- Correct keyword placement and content structure
- Snippets achieved through strategic content optimisation
- Improved engagement through tailored landing pages
- Strengthened domain authority and link profile
- Growth in high-quality lead conversion rates
SEO Case Timeline: Month-by-Month Breakdown
Month 1
We began with detailed keyword research and corrected meta tags. Rankings improved in the first four weeks.
Month 2
Technical fixes and further on page SEO helped stabilise site health and improved SEO performance.
Month 3
Organic visibility surged. We removed harmful backlinks and updated internal linking structures for deeper crawl coverage.
Month 4
Our content strategy began. Focused blog content around long tail keywords earned featured snippets fast.
Month 5
We added new landing pages and applied a structured internal linking strategy. This improved crawlability and content depth.
Month 6
We started a selective link-building campaign. Each backlink was chosen to attract relevant users and boost SEO value.
Month 7
Video SEO tactics were introduced. Structured data helped target Google Search, YouTube, and carousels.
Month 8
The site reached multiple number one positions. Our refined on page SEO and blog updates pushed more organic traffic across the funnel.
Results & Insights
This seo case demonstrates the impact of precise search intent mapping and effective content creation.
Inbound leads rose by 112%, while organic traffic increased by 147%. Rankings expanded from 30 to 80+ keywords in the top 10.
We achieved this through technical SEO, on page SEO, and a robust content creation process tailored to the client’s target audience.
What This SEO Case Teaches
- Align your SEO efforts with real search engine optimisation techniques, not guesswork
- Use SEO tools to understand keyword intent, page structure, and keyword rankings
- Quality digital marketing campaigns require more than volume—they need relevance and structure
Need Help With Lead Generation?
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Explore our SEO services if you’re looking to improve organic keywords and increase website traffic.