The world of SEO is on the brink of a significant transformation. Google’s largest update to its search engine yet, known as the Search Generative Experience (SGE), is soon to change the dynamics of how we see search results. With this update, the top result for a query will be an AI-generated response, amalgamated from…
SEO is no longer just about ranking for keywords and capturing existing search demand. Instead, savvy marketers are turning to SEO as a demand generation engine that can capture users who have never heard of them but are ready to buy from their competitors. And the Comparison Steal Strategy is a perfect example of this….
The Government of Ireland, more precisely the Department of Enterprises, implemented a very practical and useful new project, the Trading Online Voucher Scheme, aimed at assisting small companies in Ireland in increasing sales and improving their online trade performance, effectiveness, and digital visibility. What is a Trading Online Voucher Scheme? The Trading Online Voucher (TOV)…
Google adverts can be a complete waste of your time and money if they’re not done well, but a properly optimised campaign can have a truly astonishing return on investment. The key to success is, in large part, decided by your click-through rate (CTR). In this article, we offer 10 suggestions to teach you how…
Optimisation tips for video marketing you shouldn’t ignore Nowadays, videos are becoming an integral part of marketing strategy. Companies are creating different video types to capture visitors’ attention, improve brand awareness, generate leads, and earn revenue. According to the statistics, it is found that websites having videos are 53 times more likely to rank on…
Are you a business owner in Ireland and worried about where you host your website? An Irish web hosting company can be a solution to this issue. Your website design is a true reflection of the nature of work and the details of your services and facilities and the last thing you need is a…
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