About the Client
- Industry: Ecommerce
- Location: Ireland
Project Goals
- Resolve technical SEO errors
- Align content with real search intent
- Improve the click-through rate from search engine results pages
- Achieve featured snippets using optimised blog posts
- Strengthen internal linking and site navigation
- Improve visibility after the May 2022 core update
Strategy Timeline: Month-by-Month Breakdown
Month 1
We implemented a revised structure for titles, meta descriptions, and headings. These changes quickly improved search rankings.
Month 2
We addressed critical crawl errors and fixed broken internal links. Meta data was fine-tuned further to support improved CTR.
Month 3
Initial traffic and position gains exceeded expectations. We disavowed harmful unnatural links and improved link structure.
Month 4
Our content strategy launched. We focused on high-quality content and used local search terms. Two blog posts secured featured snippets.
Month 5
By now, multiple top 3 positions were achieved. We mapped additional queries and built out topic clusters using new landing pages.
Month 6
We started a link-building campaign focused on relevance and authority. All citations were corrected to match NAP details across directories.
Month 7
We introduced Video SEO. Content was optimised for YouTube, Google Video Search, and the Google carousel. Structured data was added.
Month 8
We maintained gains across target keywords. Additional schema was rolled out to improve search engine visibility. All core content was reviewed.
The Outcome: Search Recovery After the May 2022 Core Update
- Inbound Leads: +112%
- Organic Traffic: +147%
- Top 10 Keyword Rankings: Grew from 30 to 80+
- Featured Snippets: Secured in blog and service categories
This uplift followed the May 2022 core update, which was a broad core update that affected many websites. By aligning with Google Search Central documentation, we focused on creating helpful content that matched user intent and met core algorithm expectations.
Our approach matched Google’s efforts to reward quality and relevance over outdated SEO tactics. Traffic gains were sustainable, thanks to high-value improvements across content, structure, and link signals.
Interested in SEO Help After a Core Update?
If your website lost visibility after recent Google algorithm updates, we can assist. Contact Riordan SEO for a full audit or explore our structured SEO services focused on core update recovery.