SEO Cork
Rise to the top of search results, leaving your competitors in the dust.
Don’t wait to get noticed. Contact us today to supercharge your online presence with our proven Cork SEO strategies.
We have worked with hundreds of clients in different niches. Many businesses that approach us have experienced working with an SEO company yet are still looking for a better result. Let us tell you why. The problem is that not all firms deliver. We hear that about every SEO agency in Cork claims they have a secret recipe.
Google’s algorithm is constantly changing. In fact, according to some reports, it can change up to 500 times in a single year. While most of these changes are minor and go unnoticed by the average user, occasionally significant updates can significantly impact a website’s search ranking.
For example, Google Panda and Penguin were designed to crack down on low-quality websites that used black hat tactics like keyword stuffing and link buying.
As a result, ensuring that your campaign is based on white hat techniques and high-quality content is more important than ever. Otherwise, you’re unlikely to see any success in the SERPs.
Why Not All Firms Deliver?
The truth is all the info you need to know about SEO is available online, with over 300 different factors. And many of them claim to be the 'best SEO services in Cork', or claim their techniques are 'Award Winning'.
Instead, choose a firm that understands the technical world of Search Engine Optimisation with proven competence and a unique style.
Search Engine Optimisation is more complex than it looks on paper.
You need to work with a local SEO company that handles everything from backlinks to content to keywords and reports.
We also provide an honest service with every hour accounted for. Accurate Reports, Real Results!
Discover the Difference with Riordan SEO
At Riordan SEO, we have mastered the art of search engine optimisation and can get you the boost that you need. We’ll prepare your website for the latest algorithm updates and ensure your site is most future-ready for Google’s AI Rank brain.
Instead of the traditional keyword approach, we focus more on the E-A-T (now called E-E-A-T) guidelines that include the role of search intent, topics, and entities and how they connect to your website.
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How to explain SEO In 2023
What Is SEO?
How It Works?
Real Example
What Is SEO?
SEO stands for “search engine optimisation”. It is the process of optimising a website for Google’s search engine. The main objectives are to influence or help a website rank higher in the search engine results pages (SERPs) for specific keywords or phrases and to help users convert on your website.
In Layman’s terms, the aim is to increase visibility online, reach maximum quality traffic to your website, and help ensure that traffic will convert into leads.
SEO can be divided into four main pillars, which we will explain below.
There are four pillars of SEO;
- On-page SEO: On-page is the optimisation of a website’s content. This includes title tags, meta descriptions, header tags, and keyword research.
- Technical: Technical optimisation refers to any work done aside from the content. E.g. implementing Schema markup or improving page speed.
- Off-page SEO: Off-page refers to promoting a website through link building, social media, PR and other networks. It’s all the work done outside of your website.
- Content: Content is essential. SEO content can be defined as web page copy optimising triggered for high search engine rankings when people submit related queries. To ensure your content has the highest chance of reaching your prospects, you must focus on creating high-value, detailed answers to make them return.
How It Works?
SEO works by improving your website to increase its visibility and ranking on popular search engines like Google, Bing, and Yahoo. It involves optimising a web page or website’s content and structure to make it easier for search engine algorithms to understand. Changes can include:
- Changing the HTML code.
- Updating internal links.
- Creating new content such as blog posts or landing pages.
- Optimising metadata like titles and descriptions.
At its core, SEO works by understanding how search engines work and what people search for to help them find relevant results faster. Search engines use complex algorithms that crawl the internet 24/7 looking for pertinent information about websites to rank them appropriately within their index.
The more accurately these algorithms can identify which websites are most relevant for a particular query when compared with all other web sites, the higher the ranking in search engine result pages (SERPs).
In addition to improving your website’s technical architecture, several “off-page” SEO strategies help your chances of appearing at the top of SERPs. These include obtaining high-quality backlinks from respected industry sources associated with your topic and leveraging social media platforms such as Facebook & Twitter.
SEO involves taking care of different elements to convince Google and other systems that your website is what a user is looking for. Think from the perspective of a buyer. Most people land on Google with a specific purpose; they want to know more about something. Most people use keywords to search for what they need.
For example, someone interested in SEO services may search for ‘SEO Services’. It takes Google less than a second to explore all the websites that talk about SEO services and present relevant results, i.e. pages that best relate to SEO services.
Users can refine search terms by introducing locations like ‘SEO Services in Cork’. Google will, in turn, look for pages that best relate to your query.
The system usually looks for keywords to determine what a page contains.
However, keywords alone cannot determine the worth of a page. Google pays attention to several factors from E-E-A-T guidelines such;
- as the quality of the content
- website’s reputation
- Its content curation
- inbound links
- technical features such as page loading time
- how many people visit your page
- how much time do they spend on your page
- what other pages link to your page
All of the above helps the system determine the quality of your page and decide a rank for it. This task is performed in milliseconds; however, improving your ranking can take months.
Real Example
Imagine you own a furniture store in Cork and want to attract more customers to your business. One of the most effective ways to do this is by ranking at the top of Google’s search results for popular search terms, such as “furniture stores cork”.
Every month, thousands of people search for this keyword. If your business isn’t showing up on the first page of search results, you’re likely missing out on a significant amount of potential business.
On the other hand, if you invest in SEO, you could capture 90% of the attention of people actively searching for furniture stores in Cork. Thousands of users could land on your website and take action every month.
In conclusion, if you want to stay ahead of the game and attract more customers to your business, you should not miss out on SEO’s potential. It’s a powerful marketing strategy that can help you increase your website’s visibility, attract more traffic, and generate more revenue for your business.
"One way to understand Search Engine optimisation is by creating content (on-page SEO) in a format suitable for the needs and expectations of Google's users for the questions they ask.
Another way is via brand mentions and backlinks from relevant and authoritative sites (off-page SEO) that will give a vote of confidence. Your online presence must build a relationship with search engines. Convincing search engines that you are an expert in your industry.
Where many SEO companies in Cork go wrong is thinking that successful SEO is about tricking search engines. However, the truth is that success is about partnering with search engines to provide the best results for its users."
Types Of SEO
Why Our SEO Company Is Key To Your Online Success.
Fact 1: About 68 percent of online experiences begin with a search.
Source: BrightEdge
Fact 3: The top organic page enjoys a CTR of 31.7 percent on average.
Source: Backlinko
Industry Case Studies - 800% Increase In Traffic
Website: https://recruiter.co.uk
Industry: News, Awards & Job Site
Goals;
- Maximise traffic for news articles and their affiliated job site and awards site.
- Manage and maximise the potential for all traffic channels.
- Manage ad space banners as a revenue stream.
- Manage connected job site and award site by maximising applications and sign ups.
The Outcome Of Our Strategy;
- 800% Increase in traffic and still growing.
- 280% Increase in sign-ups.
- Naturally earned links as a result of good content and Google news appearance.
- Growth in ad revenue, with a steady and consistent increase over time.
- Overall improved User Experience, as evidenced by more user engagement (average session duration increased by 32%).
- Achieved organic first-page rankings for highly competitive keywords.
- Increased visibility in Google News.
- The engagement rate increased due to a better user journey.
- Ad revenue increased due to improved ad placement and management.
- Connected sites also improved all around as a result of directing users and passing authority.
How We Did It; The 8 Month Journey Of This Project
Our First Page Ranking Process
Step 1: Understanding Your Business
We believe in providing customised services and would like to know more about your business, target audience, and competitors to ensure you can dethrone competition.
Step 2: Deep Analysis
The next step is analysing your business, finding the best route to help you gather steam on search engines, and understanding the best possibilities.
Step 3: Concrete Plan
Once we know what we wish to achieve, we’d plan and set map out a strategy. Our SEO Cork services use a mix of prioritised techniques to achieve results.
Step 4: Execute & Report
Once the plan is ready, it is time to put it into motion. We are the experts who work round the clock to ensure our targets are met. We offer monthly reports to help you determine how we’re doing. These detailed reports include graphics and charts to help you understand how your business is doing online.
A Team that Lives and Breathes SEO
Partner with Us for Unmatched Results
At Riordan SEO, we take our work very seriously. Search engine optimisation is not just a job for us. It’s a passion we live and breathes every day.
This dedication has helped us become one of the industry’s most trusted and respected SEO firms.
So, what sets us apart from other SEO companies in Cork? It all comes down to our hard work and transparent services. When you partner with us, you’re not just getting a vendor but a true marketing partner.
Our team are passionate about staying up-to-date with the latest trends, strategies, and best practices.
We attend industry conferences, read the latest articles and studies, and participate in ongoing training and education to ensure that we’re always on the cutting edge of the SEO world.
This means that our clients benefit from the most effective and innovative techniques available.
But it’s not just about technical knowledge, our team members also have a deep understanding of the business world. We know that SEO is not just about getting your website to rank high in search engine results pages it’s about driving real results for your business.
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On Page SEO Cork Services
Technical Audits
A technical audit is an essential part of our SEO services. We thoroughly review your web pages to find issues that can hurt your search rankings. Examples include broken links, missing metadata, schema markup, and other technical errors.
UX & UI Optimisation
Your website must load correctly on the most popular devices, including smartphones and tablets. We optimise your site to ensure that it is mobile-friendly. We also look for ways to boost the speed of your sites. Mobile-friendly website designs and speed are two signals Google uses for determining search rankings.
Market & Keyword Research
Finding the right keywords requires more than basic research on popular keywords for your industry. We dive into the needs and interests of your target customers through detailed market research.
Meta & Taxonomies
We thoroughly review your web pages to find issues that can hurt your search rankings. Examples include broken links, missing metadata, schema markup, and other technical errors.
Content Marketing
Unique and informative content is needed to give search engines something to index. Your services and product listings will not likely appear on the first page of Google search results without content. We can review existing content and supply a customer-focused range from a team of professional writers to boost your on-page SEO score.
Blogs
We plan & create valuable blog and content marketing strategies.
Off Page SEO Cork Services
Link Audit and Building
Toxic backlinks harm your rankings, and your site can suffer from a penalty if it is associated with the wrong links. Building links is now a lot more detailed, and careful assessment will be considered when building Domain Authority. We provide toxic link removal when we feel your site has been spammed with the wrong links. We also provide link building services from relevant sites and will only add these links if they provide genuinely relevant traffic.
Citations & Profiles For Local SEO
We are performing successful local optimisation strategies for small and medium-sized businesses all over Ireland. Examples include the creation of business listings in top search engine directories, including Google Maps/Places, Bing Local, Yelp and many others. Local Optimisation is crucial for every business as companies start locally with their venture.
Business Profile Optimisation
Google relies on several sources for information related to local businesses. To maintain or achieve a solid online presence in your local area, you need optimised listings in Google, Yelp, Bing, and other top sites. We optimise these profiles to help customers find your business.
Social Media
Google and other search engines claim that social media does not influence rankings. However, we know that social media is a prime website traffic source, which impacts your rankings. We can configure or optimise your social media profiles to ensure that you offer a consistent experience across platforms.
Your customers On Google May Not Give You A 2nd chance to make a first impression
Beyond Our Services
Amazing Local Facts You Need To Check Out
- The first factory ‘Ford Motor Company’ built outside the USA was in Cork. Where owner Henry Ford’s ancestors were from.
- Cork Harbour is said to be the second largest natural harbour in the world, after Sydney Harbor in Australia.
- According to the CSO, 94% of individuals use the internet daily, with 43% of these individuals utilising it almost constantly, an increase of eight percentage points from the previous year. One in fourteen had never used the internet.
- One of the keywords you may have used to find us, ‘SEO Cork‘, is searched around 720 times per month In Ireland. Globally this keyword ‘SEO Cork’ is reached around 1.2k times per month.
- ‘SEO services Cork’ comes in 2nd with around 50 searches per month. Followed by ‘SEO company Cork‘ with 30 searches and ‘SEO consultant Cork’ (20 searches).
Search Engine Optimisation FAQ
Q. Will SEO Exist In 5 years?
- A. SEO will still exist five years from now. SEO (Search Engine Optimisation) is an essential online marketing strategy for businesses of all sizes, and it's likely to remain the same for many years.
Google's algorithms are designed to serve the best information for a user's query, and SEO is built by understanding these complex algorithms.
It seems that while some aspects of SEO may change over time (such as keyword research techniques), certain principles will always remain constant: - optimising your website's structure and content for both users and search engines
- refining link-building strategies
- encouraging user engagement through social media
- tracking key performance indicators (KPIs)
- understanding what your competitors are doing
All these components are essential to any successful marketing strategy in 2023.
Q. Can I Do SEO Myself?
A.
Absolutely. If you want to do SEO yourself, the first step is to familiarise yourself with the basics by reading blogs or tutorials to understand how it works. This will give you an understanding of what search engines look for in a website, so when you make changes, they will be beneficial.
Start by choosing a topic of interest for a blog as an experiment. Buy a domain, install WordPress and try to make it rank.
The truth is, it takes so much time to grasp all the information out there. The best way to learn is by getting 1-to-1 training for the quickest path to success. We offer training for individuals and large companies with in-house staff. Learn more about our SEO training courses here.
Q. Why Has My Website Traffic Nearly Halved?
A. There could be a variety of reasons, including poor SEO. Since many websites compete for the top spot, you must continue optimising your website if you wish to remain on the top.
You need to work on SEO to avoid slipping in the ranking, which will affect your traffic depending on how much of it is organic. If your traffic has decreased in the last few months, then you must opt for a complete audit to identify the causes.
Our team can use various tools to perform audits and prepare detailed reports to help you fully understand why your website has been getting fewer visitors.
Q. Why Can't Customers in Cork Find My Products Or Services on Google?
A. It's likely due to poor SEO. You need to appear on search engine pages and show on the first or second page for users to find your products or services since more than 67 per cent of all clicks go to the top five pages that appear on the SERP. It's believed that the first page gets 95 per cent of the traffic, leaving only 5 per cent for the remaining pages.
If you need more clicks, improve your search engine ranking, and come up with better titles and META. We can help you do the needful. Get in touch with us today.
If you need more clicks, improve your search engine ranking, and come up with better titles and META. We can help you do the needful. You need to work on SEO to avoid slipping in the ranking, which will affect your traffic depending on how much of it is organic. If your traffic has decreased in the last few months, then you must opt for a complete audit to identify the causes.
Our team can use various tools to perform audits and prepare detailed reports to help you fully understand why your website has been getting fewer visitors.
Q. Is it worth paying an SEO company?
A. The short answer is a big yes!
The benefits of working with a reputable SEO company are plentiful;
- Have deep knowledge of the latest updates from major search engines
- Use effective strategies such as link-building and content creation
- Provide regular reports outlining the progress made for your website's visibility
- The results-based approach will ensure that you are getting value for money.
SEO isn't something you should take lightly, either. There's much more to it than cramming keywords onto your website pages or boosting backlinks without regard for quality or relevance.
If done correctly, these tactics may lead to better search rankings. A good SEO company knows all about best practices so that their clients' sites remain safe from undesirable outcomes while providing tangible results on the SERPs.
Q. What Does SEO in Cork Cost?
A. The cost depends on several factors, including the nature of your website, the current standing, and the services you wish to purchase. You could expect to pay between €50-€150 per hour for SEO in Cork.
We offer several tiers and cater to all kinds of budgets. Get in touch with us today to get a free quote.
Q. What Is The ROI Of Search Engine Optimisation?
A. The ROI depends on several factors and changes from business to business and industry to industry. For example, the average ROI of eCommerce is around €2.75 for every €1 spent.
Q. How Long Does It Take To Work?
A. There is a time lag, and it can take weeks for rankings to improve since you can't control the algorithm or crawler. It can take up to 6-8 months to see the full benefits of a strategy.
We use an honest and transparent approach and will report our progress from start to finish.
However, we know tricks to make Google crawlers reach your page quickly and ensure your content gets indexed immediately. Talk to us more about the timeline and how soon you can expect results to show.