Optimisation tips for video marketing you shouldn’t ignore
Nowadays, videos are becoming an integral part of marketing strategy. Companies are creating different video types to capture visitors’ attention, improve brand awareness, generate leads, and earn revenue.
According to the statistics, it is found that websites having videos are 53 times more likely to rank on the first page of the search results. Well! The benefits of videos are endless. But do you think every video plays extremely well on Google? Obviously not.
If your video marketing strategy is as per the SEO standards, then only it will help you generate leads better. Unsure, which points can help you create videos that stand out in search results? Need not fret! This article is for you.
Have a look at the points that will help you enhance your rankings through videos.
SEO tips for effective video marketing
1. Don’t miss to optimize Metadata for videos
Not just for the blogs and website pages, titles and descriptions also play a great role in improving video searches. If the data is not properly placed, then you won’t be able to drive views and see your videos in the top searches of Google. Thus, if you want to rank higher, optimizing the metadata of the videos you publish on the web is vital.
Make sure each description that you add is compelling, relevant to the context, and includes specific keywords that should match the user intent. Also, you need to be very particular about the titles and descriptions. The title of the video should be 55 characters or less, and the meta description should be 155 characters or less.
Read more; YouTube SEO: How To Optimise Videos On YouTube
2. Choose the right Thumbnail
Many times it is seen that people post video content without actually using a thumbnail. But when it comes to videos, you need to be very sure about which Thumbnail you are using, as it’s the first thing that people see. According to the research, companies are generating excellent results by using the appropriate Thumbnail on videos.
Thumbnail not only adds value to the content but also helps the audience to start investing in the videos before it begins. Whenever you choose the Thumbnail, make sure the colors are vibrant, and it is appealing. You can always utilize animated images and graphic designs to capture the audience’s attention.
Remember, if your Thumbnail is attractive, you can easily convince the audience to click on the video and move to the next step.
3. Add proper video Transcripts
If you are from a marketing background, then you might know how search engines work. Yes, search engines always prefer posts that explain the context better. So, if you want your video to perform in the good books of Google, then you need to ensure that the video transcripts that you are going to add are both educational and appealing.
You need to understand that search engines will not know about your video until or unless your transcripts help them to understand which type of audience you are actually referring to. Moreover, you can also add captions to the videos to increase the overall views and make online money.
According to the research, it is seen that a 40 percent increase in views of captioned videos instead of uncaptioned. There are various freelancers who can help you get excellent transcripts. Also, you can use automatic speech recognition technology or can do it on your own.
So, what are you looking for? Start creating good content to get your videos at the top of the search results. 4.
4. Incorporates appealing CTA’s in your videos
Are you optimizing your video content by using accurate and appealing CTA’s? If not, then you are missing out on something really big.
CTA doesn’t mean that it should always lead to signup or a sales pitch; it can be related to blog subscription, commenting, and many more. This is all about taking the audience from one stage to another.
Try to add a CTA in the middle of the video or at the end. As per the research conducted by Wistia, CTA’s that are added in the middle of the video have more conversions in comparison to others. Thus make sure the CTA you incorporate is informative and appealing at the same time.5.
5. Utilize schema markup on videos
Another SEO tip that will boost the performance of your videos is the accurate use of schema markup. Schema markup or structured data is basically a code that you include in the HTML of your web pages. It basically helps search engines to understand what your page is all about, which further improves the results of search engine pages.
Indeed, there are various shapes and sizes of schema markup, but for videos, we will be using video schema markup. It helps Google to show all the information about the videos to the audience, like video description, length, Thumbnail, title, etc. All such information will help in improving the search results.
Moreover, to improve the likelihood of your videos, we recommend you host videos on your website, as they will be showcased as video snippets on SERPs.
6. Always measure the video performance
Measuring the performance of each video created and published by you is incredibly important. Evaluating the metrics will help you understand which video type and style is capturing the audience’s attention. Also, you will get an idea about which type of video topics are liked by the audience, which will help you plan your next video marketing strategy easily.
There are various tools, like HubSpot, Google Analytics, etc., that can be used to keep track of the performance of videos. Moreover, you can see which video is bringing more traffic and conversions. Thus, start taking advantage of analytics tools to create excellent video content that plays a great role, especially in the long run.
Wrapping it up
Video marketing is the need of the hour. If your video marketing strategy is both effective and fulfilling all the SEO standards, then you can easily see your business rank better and faster. No matter whether you are writing a blog, email or creating website content, videos can help you grow better in each case.
You just need to use the right video type at the right stage to capture and convert the right set of the target audience. Roll up your sleeves, and give hype to your marketing.