SEO is no longer just about ranking for keywords and capturing existing search demand. Instead, savvy marketers are turning to SEO as a demand generation engine that can capture users who have never heard of them but are ready to buy from their competitors. And the Comparison Steal Strategy is a perfect example of this. In this article, we’ll explore how you can use the Comparison Thief Strategy to steal conversions from your competitors.
What is the Comparison Steal Strategy?
The Comparison Steal Strategy is a unique SEO strategy that targets key competitors by creating comparison content, capitalizing on their traffic and turning it into sales for your better solution. Instead of comparing your product vs. your competitor’s, you write comparisons of your competitor’s products against each other and plug your solution as the best alternative.
Why the Comparison Strategy is Effective
This strategy is effective because it allows you to steal conversions at the bottom of the funnel from your competition. By creating comparison content, you are capitalizing on their high search volume. So, even if you are a small competitor, you can succeed with this strategy.
How to Use the Comparison Strategy to Steal Conversions from Your Competitors
Step 1: Round up the Top Competitors in Your Space
The first step is to identify the top competitors in your space. In this case, SEMrush and Ahrefs are the two primary competitors. If your comparing your own brand with another company, it is well worth checking if this data is already available. Check out our guide to search console regex filters.
Step 2: Write Comparison Articles Focusing on Their Brand, Not Yours
The next step is to write comparison articles focusing on their brand, not yours. For example, you could write an article comparing the features, pros, and cons of SEMrush vs Ahrefs. This will provide value to your readers and target their search volume.
Step 3: Craft a Compelling Title and Hook
Your title and hook are critical to the success of your comparison articles. For example, “SEMrush vs Ahrefs: Which SEO Tool Reigns Supreme?” Your hook could be an attention-grabbing sentence like “Are you tired of sifting through the clutter of SEO tools? Find out which tool is right for you.”
Step 4: Write a Genuinely Helpful Article for Readers
When writing your comparison articles, it’s essential to provide genuine value to your readers. You could compare the features, pros, and cons of SEMrush vs Ahrefs, and include customer reviews, pricing plans, and the ease of use of each tool. Do a quick search on Google to instantly find other articles, popular questions and related searches.
Step 5: Sell Your Own Solution
Finally, at the bottom of your article, you can sell your own solution. Plug your SEO tool as the best alternative. You could include a special offer or discount to entice readers to try your solution.
The Comparison Steal Strategy is a powerful way to steal conversions from your competitors and turn their traffic into sales for your better solution. By creating comparison content that focuses on your competitor’s brand, you’re capitalizing on their high search volume and establishing yourself as an authority in your space. Follow the five steps outlined in this article, and you’ll be on your way to success with the Comparison Strategy, whether you’re in the digital marketing space or any other industry.