If you want to grow your business online, blog marketing is one of the most effective strategies.
The idea of sharing helpful information with customers is not new. Before the rise of technology, companies produced pamphlets to help consumers. Thanks to the Internet, you can easily distribute valuable content through blog posts.
Here are eight of the top reasons why your business needs a blog.
1. Blogging Helps Boost Web Traffic
Blog websites are a great source for additional web traffic, making blogging an essential part of any search engine optimisation (SEO) strategy. You can improve SEO with blog posts. Check out our guide to help rank a blog.
The blogs that you post on your business website can be shared and linked to by other websites. This creates more opportunities for your web pages to appear in search engines, driving more organic traffic to your website.
To increase the benefits of your blogs, you should follow the recommended SEO writing basics. This includes adding relevant keywords to the title, description, and headers of each post. You should also sprinkle keywords throughout the SEO blog without overstuffing.
2. Blogs Can Improve Internal Linking
Along with generating organic traffic, you can improve a website with blog postings to boost your on-page SEO. Each blog post provides a chance to include more internal links. You can use internal links to direct visitors to the related content on your site, including product listings or other blog posts.
Using internal links improves site navigation, making it easier for visitors to find the information they need. It also helps with your overall on-page SEO score, leading to additional gains in your search rankings.
3. You Increase Your Social Profile
Blog posts offer a simple solution for increasing your brand’s exposure on social media. With a blog for business purposes, you can create valuable content that helps increase interest in your products or services. You can gain more attention without bombarding potential customers with promotional content.
Millions of Internet users rely solely on their social media feeds for content. Attracting more followers requires the right approach. If you send too many promotional posts, people are less likely to follow your profile. However, sharing helpful information builds trust with your audience.
Your posts also provide content for your followers to share. If they find your information helpful, they may share it with friends, family, or co-workers, providing the modern equivalent of word-of-mouth advertising.
4. You Gain a Competitive Advantage
Blog sites can give your business a competitive advantage, especially in smaller markets where not every business has a blog. Only about 64% of small businesses have websites. Even fewer businesses have blogs.
If you are one of the few businesses in your region and industry with a blog, you are likely to experience more website traffic.
5. You Become an Authority in Your Field
Blogging allows you to become a trusted source for helpful information in your field or niche market. People may come to rely on your website when they need solutions.
Blogs provide a way to share knowledge and allow you to assert your authority as a leading business. If visitors gain valuable information from your blogs, they are more likely to trust the quality of your products or services.
6. You Generate Interest in Your Startup
Startups face additional challenges compared to other businesses. Without a proven record, people may hesitate to purchase products or services from a startup.
With startup blogs, you give visitors more incentive to learn about your offerings. You can use a startup blog to generate more interest and boost brand awareness.
7. You Can Use Blogs for Inbound Marketing
Blogs are a useful marketing tool for gaining more sales leads. You can use a blog for inbound marketing by encouraging readers to view other web pages on your site after they finish reading an article.
The most common way to use blogs for inbound marketing is to add a small contact form to solicit signups to an email newsletter. Visitors may need to supply their email to receive updates or helpful tips, which keeps them coming back to your site and increases the chance of converting them into paying customers.
8. Blogs Boost Conversion Rates
For eCommerce SEO services, blogs can improve conversion rates by attracting customers and getting them interested in what you have to offer. You first showcase your knowledge or value in the blog post before directing visitors to learn more about your products or services.
The bottom line is that the best business blogs attract thousands of visitors each month and sometimes each week. By sticking to a consistent blogging schedule, you can significantly increase your overall web traffic.
If you do not already have a blog, now is the time to add one. Starting a blog is not too difficult, especially with an easy-to-use website platform such as WordPress.
It takes just minutes to post content to a WordPress blog, allowing you to start enjoying the advantages of small business blogs. What we have seen too many times where a blog is created for the sake of blogging. If you are going to the effort of creating content then make sure it is worth all the effort. Every Blog post starts with research, quality content, taxonomies then optimisation. Riordan SEO Cork can provide content marketing strategies for your blog to ensure every post is generating more traffic and leads!