Revenue growth: 800% increase from month 6 to 8 through ads and memberships
Sector: Membership-based publishing platform
Most new sites struggle to gain visibility. With limited resources and time, search engines take longer to trust the domain. This delay affects early search engine rankings.
With a modest budget under €4,000, our team implemented a full SEO strategy. This included technical SEO fixes, content creation, and a carefully managed link building strategy. The result was a rapid increase in organic traffic and revenue.
This local SEO case study reveals how our agency scaled search traffic from scratch using budget-conscious SEO tactics.
Objectives
- Redesign website and overhaul UI/UX
- Fix technical issues impacting SEO
- Speed up indexing via API
- Improve CTR from search engine results pages
- Gain approval on Google News and Bing Hub
- Target four niche topics with structured content silos
- Grow revenue through ads, sponsorships and sign-ups
We built topical authority by targeting high value keywords and executing precise on page optimisation.
Key Takeaways
- Targeted niche verticals using a keyword silo structure
- Structured data and schema improved click-through rates
- Approved by Google News and Bing Hub
- Featured in Google Discover for trending content
- Indexed pages faster through instant indexing
- 800% revenue lift between months 6 and 8
- Boosted referral traffic through digital PR
- Strengthened domain authority using curated domain redirects
Overview
This SEO case study is about turning a new website into a traffic-driving asset in a short period. Most of the budget supported internal SEO training, not paid ads.
The client had zero existing content or SEO efforts. We began with essential technical fixes, correcting JavaScript rendering, improving load speed, and fixing canonicalisation and internal redirects.
Next, our content strategy focused on search queries with lower search volume but high intent. This approach supported natural link acquisition.
We secured 150+ referring domains using guest posts and PR. Link building strategies prioritised relevance, trust signals, and quality backlinks.
This proves that SEO performance compounds with consistent, focused work.
Client Background
The business was small, with no prior SEO investment. The owner was hands-on but had limited time and budget. Trust and collaboration were key.
Constraints and Considerations
- Traffic growth was the primary goal
- Link building limited to 2–5 hours weekly
- Contract could end after 4 months if results stalled
- Focus on relevance over quantity in backlink profile
We created a roadmap that combined keyword research with sustainable outreach. We selected property-related target keywords and focused on quality backlinks from relevant domains.
This strategic SEO case reflects how smart content creation and focused efforts can drive significant growth, even under budget pressure.
The Challenges
The biggest challenge was scaling traffic without overspending. Each task had to move the needle.
Technical SEO was non-negotiable. We addressed JavaScript rendering issues, reduced load time, cleaned up broken pages, and optimised internal linking.
Limited funds meant we had to prioritise organic SEO methods. That included publishing data driven content and targeting long tail search intent.
Content production accelerated early in the campaign to signal authority to search engines. Then we scaled back, maintaining only the most effective workflows.
Technical SEO Fixes
Every technical SEO issue can block growth. We resolved:
- JavaScript blocking crawl paths
- Server latency slowing down load times
- Incorrect canonical URLs creating duplicate content
- Internal redirects and broken pages
- Unused scripts increasing load time
We ensured content was indexable, clean, and consistent.
Once crawling and indexation stabilised, we moved into content optimisation. This shift accelerated organic sessions and keyword rankings across core themes.
The Content Strategy
After stabilising the site, we built a content strategy around relevance and intent.
Tactics included:
- Producing statistical blog posts with low difficulty
- Targeting featured snippets in underserved query spaces
- Updating existing content where needed
- Aligning new blog posts to build topical authority
This organic SEO strategy targeted longer tail search terms. Our goal was more organic traffic with less resistance from established players.
Each post had structured internal linking, metadata, and an optimised content hierarchy. This created a scalable framework that search engines could trust.
Building Authority
Link building was time-restricted, so we focused on quality backlinks. We didn’t aim for quantity; we aimed for value.
Key methods:
- Guest posts on relevant sites
- Expert commentary placements
- Roundups on property tech blogs
- Resource link insertions
We prioritised domains with search traffic and topical relevance.
We avoided mass outreach and built trust instead. This approach generated high authority backlinks and qualified leads without draining budget.
Building a healthy backlink profile is a long-term task, but every small win helped increase keyword rankings.
Results at Month 4
By the end of month 4, the client was ranking for hundreds of new keywords. Gated content downloads and email signups were climbing.
Our compounding SEO efforts were working. We submitted improved content to the Google Search Console and stripped underperforming pages. Pages that were outliers in the SERPs were rewritten and repositioned.
This balance of speed and precision created sustained momentum.
Referral traffic from digital PR was also increasing. The content now appeared in Google Discover, gaining impressions and clicks with each post.
Where It All Took Off
Between months 5 and 8, traffic jumped dramatically.
On page optimisation and link building were fully operational. We refined internal linking and published linkable content consistently.
We also increased social media shares to support amplification.
The result was rapid growth across organic rankings, organic sessions, and keyword gaps previously missed. This was supported by regular updates and structured feedback loops.
Traffic wasn’t just growing, it was converting.
The Final Results (Month 8)
- Reached 41,000 organic clicks
- Ranked for 420+ keywords in top 10 positions
- Boosted sales by 800% via memberships and ads
These results were achieved without paid ads or outsourced content. All SEO tactics were executed in-house by one consultant and two writers.
This remains one of our best SEO case studies for showing what’s possible with focus, relevance, and minimal budget.
Final Thoughts
This case proves you don’t need a huge team or massive spend to build a winning SEO strategy. Organic growth is achievable through consistent SEO efforts—especially when technical SEO, content strategy and link building align.
If you’re a small business looking to grow organic search traffic with limited resources, this case study offers real examples of what works.
To learn more about our SEO services, request a free SEO review of your website today.